The reason that decorators shop in decorator’s shops is because you are getting much better quality products than you get in B&Q and Homebase. In the DIY shops everything is geared towards price. Just to give one example the paint that you buy off the shelf in the DIY stores is cheaper because it is watered down. That means that you will have to apply more coats and therefore end up spending more money on more paint and then it takes more time to do the job. The Decorator’s shops (Brewers, Dulux or Johnstone Leyland for example) all compete hard against each other on price so actually offer better value. So it’s why we go there. And I’m sure the same applies to electrical shops and plumber’s merchants and so on.